Case Study: Willis Towers Watson accelerates innovation with Alpha

Willis Towers Watson - Customer Case Study

Willis Towers Watson, a global advisory and consulting firm, needed a faster way to validate new ideas and de-risk assumptions. As Head of Innovation Karen O’Leonard saw it, the company’s traditional approach of relying on lengthy business cases and market research studies was slowing innovation and making it difficult to move from idea to action.

To shift to a testing-and-learning culture, Willis Towers Watson used Alpha alongside traditional market research methods to quickly gather and act on customer insights. Alpha helped the team rapidly test, iterate, and prove impact, showing that the approach was not only faster but also led to better results and stronger internal buy-in across the organization.

Willis Towers Watson

Karen O’Leonard

Head of Innovation