Case Study: Progressive Leasing improves email user experience with Alpha

How to Use Emails to Drastically Improve Product User Experience

Progressive Leasing worked with Alpha to improve the user experience of its transactional emails. The company wanted its emails to be more consistent and professional, eliminate unnecessary communications, and better explain lease-to-own terms so customers would understand their agreements and have fewer support questions.

Alpha helped redesign and refine key emails such as approvals, e-signature notices, welcome emails, and payment reminders using its platform for user testing. The team improved copy, layout, and content hierarchy, and tests showed users felt more informed and had a more positive impression of Progressive Leasing. Follow-up testing confirmed the fixes, and the new email flow was approved for launch, helping reduce confusion and improve lease comprehension.

Progressive Leasing