Case Study: Humana scales experimentation and user insights with Alpha

Humana - Customer Case Study

Humana, a large U.S. health insurance company, wanted to become more consumer-centric by building experimentation into its culture. But in a highly regulated healthcare environment, teams struggled to do user research and test ideas quickly, often defaulting to solutions before fully understanding user needs. Alpha helped address this challenge.

Using Alpha, Humana was able to make experimentation faster and easier by reaching users who were previously difficult or impossible to access because of privacy and medical confidentiality constraints. Teams can now run targeted experiments with specific medical histories, conditions, demographics, and geographies without a months-long bureaucratic process, helping Humana get objective user insights and scale experimentation across the organization.

Humana

Ben Singer

Innovation Design Strategist