Case Study: LendingTree improves speed-to-insight and smarter product decisions with Alpha

How Alpha enables LendingTree to improve speed-to-insight and make smarter product decisions

LendingTree, the digital lending marketplace, wanted to move beyond a purely transactional model and build better customer relationships while scaling product experimentation. As the company grew, its team found that gut-driven decisions and slow research cycles no longer scaled, especially with limited engineering resources.

Using Alpha’s on-demand consumer insights platform, LendingTree can test prototypes and feature ideas before development, helping the team make faster, more informed product decisions. Alpha enabled LendingTree to run 35+ experiments, test niche audiences each month, and complete prototype split tests in just 2 days, while making product decisions up to 8x more cost-effectively and improving speed-to-insight and customer satisfaction.

LendingTree

Charles Battle

Senior Director of Product Management