CustomerGauge B2B Case Studies & Customer Successes

CustomerGauge is a software-as-a-service platform that helps clients improve customer experiences. The system automatically measures, analyses feedback and has close-loop tools to retain customers better, and reduce churn, all based on the industry standard metric Net Promoter System. Results are published and analyzed in real-time, using a highly customizable and flexible reporting tool, making it suitable for global enterprises. CustomerGauge was launched in 2007. Headquartered in Amsterdam (base for all development and marketing), it has offices in Boston and a growing Asia/Pacific business. Clients include Electrolux, Philips, WoltersKluwer, AEGON, Ziggo, Tommy Hilfiger, Melitta, H&R Block and Alphabet/BMW.

How AB InBev Launched AX Across 27+ Global Markets

AB InBev

Luiz Gondim

Sr. Global Director of Contact Strategy

Aegon achieves organization-wide NPS visibility and faster issue resolution with CustomerGauge

Aegon

Han de Ruiter

Chief Customer Officer

AIESEC achieves improved global impact and higher Promoter rates with CustomerGauge

AIESEC

Juan Carlos Peña Puertas

Director of Operations and Strategy

How Alaska Communications uses NPS® to keep the company customer-centric

Alaska Communications

Nicholas Wagner

Alaska Communications

How Alchemista Went From Losing Their Biggest Customer to 100% Retention

Alchemista

Christine Marcus

Cheif Executive Officer

How to benefit from NPS® in product management

Ansarada

Areas USA Inc. achieves an industry-leading 84 Net Promoter Score and world-class guest experience with CustomerGauge

Areas USA Inc.

Basic American Foods achieves exceptional customer loyalty with CustomerGauge

Basic American Foods

Donna Surma

Senior Manager of Insights – Innovation

Black Duck achieves continuous innovation and clearer customer insight with CustomerGauge

Black Duck

Phil Granof

EVP and Chief Marketing Officer

How Coca-Cola HBC Is Breaking Down Internal Silos With NPS

Coca-Cola HBC

Natasa Prodanovic

Head of Lean and Agile Center of Excellence

Colt Data Centre Services achieves a +26-point NPS increase with CustomerGauge

Colt Data Centre Services

Carla Haines

Director of Customer Retention

How DHL Supply Chain is Building a World Class B2B Account Experience Program with CustomerGauge

DHL Supply Chain

Markus Engel

VP CDO Performance Management

Dörken MKS System boosts customer insight and wins industry recognition with CustomerGauge

Dörken MKS System

How Eaton Standardized AX Across a Global Organization

Eaton

Renan Cardoso

Senior Customer Experience Marketing Analyst

What Effortless Office Learned When They Went From CSAT to Account Experience

Effortless Office

Leif Cederblom

Effortless Office

How Engro's CX Program Helped Grow Their Top-Line by 17%

Engro Polymer and Chemicals Ltd.

Muhammad Idrees

Chief Commercial Officer

H&R Block Canada achieves a 17-point NPS increase and referral-driven growth with CustomerGauge Net Promoter System

H&R Block Canada

Hilary Zaharko

VP of Marketing

How Heineken Leveraged AX to Grow When Bars were Shut Down

Heineken

Stephan Visser

Voice of Customer Program Lead

How INAP Reduced Churn By 50% With Account Experience

HorizonIQ

TJ Waldorf

Chief Marketing Officer

How HP Tronic Generated Referral Revenue With Account Experience

HP Tronic

Václav Vajgl

CRM Retention Specialist

How ICON Communications Gets a 100% Response Rate With Account Experience

ICON Communications

Helen Hickin

CEO and Founder

Jordan GMBH achieves +9-point NPS lift and 35–40% survey response rates with CustomerGauge

Jordan GMBH

Norman Virks

Head of Marketing

Kuoni achieves 43% response rate and rapid issue resolution with CustomerGauge

Kuoni

Thomas Walder

Head of Marketing Systems and Process Management

Kuoni (multi‑award winning travel operator) achieves 48‑hour issue resolution and 43% survey response rates with CustomerGauge

Kuoni

Thomas Walder

Head of Marketing Systems and Process Management

Legacy ER & Urgent Care achieves a 15-point NPS increase and improved patient retention with CustomerGauge

Legacy ER & Urgent Care

David Apple

Chief Marketing Officer

Melitta achieves NPS +50 and a 60% response rate with CustomerGauge's Net Promoter System

Melitta

Christoph Sundermeier

Melitta

NIB Health Funds achieves higher Net Promoter Score and improved customer experience with CustomerGauge

NIB Health Funds

Renee Farnham

Customer Intelligence Manager

Nilfisk-Advance achieves higher global customer satisfaction and faster issue resolution with CustomerGauge

Nilfisk-Advance

Jacob Christensen

Global Marketing Intelligence Manager

Rehmann achieves a 79 NPS and award-winning client experience with CustomerGauge

Rehmann

Mitch Reno

Director of Customer Experience

Insights Rentokil has learned switching from CX to AX

Rentokil

Randolph Carter

Director of Marketing

SingleHop achieves 50% retention increase and 42% NPS growth with CustomerGauge

SingleHop

TJ Waldorf

VP of Inside Sales & Marketing

How SmartBear Brought in $6M in Referrals with a Close Rate of 47% Using AX

SmartBear

Jennifer Mahoney

SmartBear

Speedway Motors achieves a Net Promoter Score of 84 and boosts survey response with CustomerGauge

Speedway Motors

Pat Orth

Survey Manager

SuperOffice achieves reduced churn and real-time NPS insights with CustomerGauge

SuperOffice

Hans Chr. Grønsleth

Director of Digital Customer Experience

Verafin achieves real-time, Salesforce-integrated NPS reporting and actionable customer insights with CustomerGauge

Verafin

Amanda Dunn

Customer Relationship Manager

How Wajax Discovered Promoters Are Worth 2X More Than Detractors

Wajax

Justin Warren

Senior Vice President of Industrial Parts

Wolters Kluwer achieves measurable customer experience improvements and faster issue resolution with CustomerGauge

Wolters Kluwer

Janine Scott

Regional Manager, Key Business Initiatives

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