Case Study: SuperOffice achieves reduced churn and real-time NPS insights with CustomerGauge

How SuperOffice AS Manages Customer Feedback for Over 20,000 Contacts

SuperOffice AS, a leading Norwegian B2B CRM provider used by more than 6,000 companies and managing over 20,000 engaged contacts, needed a more structured, GDPR-compliant way to capture customer feedback across support, sales, consultants and partners. The company wanted to empower everyone—from frontline staff to the CEO—with actionable customer data to detect detractors early, close the loop with customers, and drive measurable improvements.

Working with CustomerGauge, SuperOffice launched a best-practice NPS program across seven subsidiaries in seven weeks, surveying about 100 engaged users per working day and automatically routing responses into their CRM. The initiative delivered real-time insights, company-wide buy-in, automated ticketing to rescue detractors, faster identification of up-/cross-sell opportunities, multilingual surveying, and a stronger, more customer-centric organization.

SuperOffice

Hans Chr. Grønsleth

Director of Digital Customer Experience