Case Study: AB InBev achieves global distributor-centric feedback across 27+ markets with CustomerGauge

How AB InBev Launched AX Across 27+ Global Markets

AB InBev, one of the world’s largest CPG manufacturers, faced rising competition in beer distribution as distributor relationships became more important than product availability alone. To better understand and improve these relationships, AB InBev turned to CustomerGauge and its Account Experience software.

CustomerGauge helped AB InBev pilot the program in a few markets, where they discovered negative NPS in several regions and a need for rapid change. AB InBev then expanded the CustomerGauge solution across 27+ global markets to collect distributor feedback at scale and drive a more customer- and distributor-centric approach.

AB InBev

Luiz Gondim

Sr. Global Director of Contact Strategy