Case Study: Black Duck achieves continuous innovation and clearer customer insight with CustomerGauge

How CustomerGauge helps Black Duck Software stay innovative

Black Duck Software is an international subscription-based enterprise software company that helps organizations manage open-source technologies. To keep improving customers' strategic use of open source and avoid the “innovator’s dilemma,” Black Duck needed a reliable way to understand how customers truly perceived their products rather than relying on internal assumptions.

Black Duck implemented the Net Promoter System through CustomerGauge and made the NPS dashboard highly visible by displaying it on digital signage across the organization. This visibility embedded customer feedback into the company culture, sparked conversations and idea flow, and enabled Black Duck to surface real customer insights to stay innovative and ahead of the market.

Black Duck

Phil Granof

EVP and Chief Marketing Officer