Case Study: Areas USA Inc. achieves an industry-leading 84 Net Promoter Score and world-class guest experience with CustomerGauge

Delivering a World-Class Guest Experience Areas’ 2018 Leadership Rally

Areas is the third-largest travel catering and retail services company in the world, with 24,000 employees serving roughly 330 million customers a year, so delivering a consistent, world-class guest experience across many brands and locations is a major challenge. At Areas' 2018 Leadership Rally, where CustomerGauge was invited to participate, the company showcased its focus on guest-first operations and an industry-leading Net Promoter Score of 84—about 30 points above the retail average.

CustomerGauge supports Areas as its Net Promoter software provider, helping implement NPS training and “closing the loop” practices at frontline, management and executive levels. That investment in systems and people has translated into measurable improvement: the majority of guest feedback are promoters and Areas’ NPS has grown year over year.

Areas USA Inc.