Case Study: AIESEC achieves improved global impact and higher Promoter rates with CustomerGauge

Shaping Young Leaders on a Global Scale

AIESEC, the world’s largest youth-run organization (about 100,000 members across 124 national and 800 local offices), needed a scalable way to prove and improve the impact of its leadership, volunteering and global internship programs. A DIY pilot showed promise but couldn’t handle global volume or provide localized access to feedback, so AIESEC sought a centralized, automated system to capture actionable participant insights across countries.

AIESEC partnered with CustomerGauge to run transactional surveys at three touchpoints, give 1,000 users country-level dashboards, and track four key indicators (NPS, issue resolution speed/volume, response rates, and percent Promoters). The program shifted product development to a customer-centric model, put daily feedback into 800 offices, improved issue handling and organizational culture, and produced measurable changes and national incentives — with plans to add relational and partner surveys.

AIESEC

Juan Carlos Peña Puertas

Director of Operations and Strategy