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Visit WebsiteOptimizing Creative Using Consumer Neuroscience
Ad Council
Nielsen Holdings
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.
Case Studies
Showing 41 Nielsen Holdings Customer Success Stories
March Madness Scores Big with Bracket Players
American Gaming Association
Geoff Freeman
President & CEO
Communicating Health without Compromising Taste
Andy Crisps
Understanding Emotional Drivers to Successfully Create a Global Brand
Anheuser-Busch InBev
Creating Breakthrough Concepts in a Commodity Market
Bob’s Bourbon
Warming Up to Consumers Through Package Redesign
Campbell’s
Did Sex Sell for Carl’s Jr.? Tv Brand Effect Uncovers Surprising Insights
Carl’s Jr.
Nielsen Uncovers Best Practices for Over the Top Crackle Breakfree Advertising
Crackle
Finding the Edge of the Creative Cliff
DKMS
Improving Creative and In-Market Performance Through Engagement
eHarmony
How Expedia Media Solutions Used Real-Time Brand Metrics to Drive Travel Intent
Expedia Media Solutions
Noah Tratt
Global Senior Vice President
Measuring Emotional Engagement with Split-Screen Ads to Predict Success
Fox Sports
Measuring “Trust” in the financial sector
German Financial Institute
Google - Customer Case Study
How GumGum’s In-Image Ads Drove Real-Time Brand Lift
GumGum
Tony Winders
SVP Marketing
“Open Your World” to Consumers Through Storytelling
Heineken
Don’t Let Building Brand Awareness Drive You Nuts
Hipmunk
Roxy Young
VP Marketing
Instinctive - Customer Case Study
Instinctive
Mani Gandham
Co-Foundr and CEO
Maximizing Revenue Through Website Redesign
Intuit
Making a Strong First Impression: Guiding the Launch of a New Brand
Invista
Local Broadcast Ad Campaign Drives Consumer Engagement for Auto Dealer
Ken Garff Automotive Group
Achieving Moments of Brand Lift
Kiip
Brian Wong
Founder and CEO
Liberal Arts Down To A Neuroscience
Lipman Hearne
Predicting Which Product Designs Drive the Highest Revenue
Mimoco
‘New Scientist” Uses Neuroscience to Create Space In Consumers’ Minds
New Scientist
Developing Emotionally Engaging Ads to Build Brand Awareness
On the Beach
Determining Emotional Impact of Scent to Support Product Claims
P&G
Ryder Cup 2016 live monitoring
PGA of America
Jeff Price
Chief Commercial Officer
Segmentation Identifies Habits and Consumption Patterns of Viewers
Pivot
Comparing Resonance for Native and Pre-roll Video Ads with Real-time Metrics
Sharethrough
Understanding the Effectiveness of New Ad Formats
The Online Publisher Association (OPA)
The Brains Behind Better Ads: Optimizing the Cute and Cuddly
The Shelter Pet Project
Choosing the Best Spokesperson for Award-Winning Advertising
Toyota
Understanding Millennials and Defining Principles of Media Engagement
Turner Broadcasting
Understanding the Effect of Social Media on TV Program Engagement
Videology Outperforms Nielsen’s CPG Brand Lift Norm by 6X
VideoLogy
Scott Ferber
Chairman & CEO
“Being a Super” by Leveraging Consumer Neuroscience
Vodafone
Measuring Consumer Reaction to Advertisements
Yahoo
Understanding the Effectiveness of Native Advertising
Yahoo
The Relationship of Digital Video Viewership and TV Programming
YouTube
Jonathan Zepp
Head of North American Content Partnerships
Understanding Viewer Engagement in New Environments
YuMe
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