Case Study: Mimoco identifies winning product designs with Nielsen Consumer Neuroscience

Predicting Which Product Designs Drive the Highest Revenue

Mimoco, a maker of designer USB flash drives, needed a better way to judge which Pop Art MIMOBOT flash drive designs would sell before bringing them to market. In a global market with many options for gadget-focused consumers, the company wanted to identify the concepts most likely to drive revenue.

Nielsen Consumer Neuroscience measured emotional responses to the designs using biometrics and eye tracking, then highlighted the features that generated the strongest reactions. Nielsen found that stronger emotional responses correlated with higher sales, helping Mimoco identify winning designs more quickly and efficiently. Those best sellers increased profits, improved sales, and reduced slow-moving inventory.

Mimoco