Case Study: Expedia Media Solutions drives 38% travel intent brand lift with Nielsen Digital Brand Effect

How Expedia Media Solutions Used Real-Time Brand Metrics to Drive Travel Intent

Expedia Media Solutions worked with Nielsen Holdings for an online campaign to increase consideration of a vacation destination among travelers. The company wanted to measure whether its high-impact display creative on Expedia’s German pages was driving intent to travel while the campaign was still running.

Using Nielsen Digital Brand Effect, Expedia Media Solutions tracked brand lift in real time by creative, site, and frequency. Nielsen Holdings helped the team identify creative units that delivered 2.5x higher brand lift than the campaign average and saw that 10+ exposures drove over 2x higher brand lift; overall, the campaign generated a 38% brand lift in intent to travel, along with a 34% increase in passengers and a 27% increase in room nights booked by German tourists during the campaign period versus the previous year.

Expedia Media Solutions

Noah Tratt

Global Senior Vice President