Case Study: Kiip achieves 9x Nielsen mobile awareness norm with Nielsen Digital Brand Effect

Achieving Moments of Brand Lift

Kiip wanted to quantify the brand-building impact of its mobile rewards network and measure whether its campaigns were meeting brand goals. The company used Nielsen Digital Brand Effect to assess seven mobile brand advertising campaigns and create an internal benchmark for awareness.

Nielsen Digital Brand Effect gave Kiip a real-time way to measure brand lift and tie campaign results to brand goals. Using the platform, Kiip found that its performance exceeded Nielsen’s mobile awareness norms by 9x, helping the company show clients that its network could deliver measurable brand value in mobile.

Kiip

Brian Wong

Founder and CEO