Case Study: VideoLogy achieves 6X higher CPG brand lift with Nielsen Digital Brand Effect

Videology Outperforms Nielsen’s CPG Brand Lift Norm by 6X

Videology, a provider of converged TV and video advertising software, wanted a reliable way to show clients how well its platform drove results beyond the click. As advertisers looked for proof that digital video was affecting brand outcomes, Videology needed a quantifiable measure of brand lift to support its customer claims.

Working with Nielsen, Videology integrated Nielsen Digital Brand Effect directly into its video player to measure brand impact in real time. Across 9 CPG campaigns, Videology showed brand lift that was on average 6X higher than Nielsen’s CPG norms, while also using a web-based dashboard to review creative, frequency, and lifetime performance and optimize campaigns in flight.

VideoLogy

Scott Ferber

Chairman & CEO