Case Study: Intuit achieves a 10% revenue increase with Nielsen Consumer Neuroscience

Maximizing Revenue Through Website Redesign

Intuit wanted to better understand how key elements of TurboTax.com were performing and needed recommendations to increase conversion of new prospects while reducing loss of at-risk customers. To do that, it worked with Nielsen Holdings on a digital marketing effectiveness study focused on the TurboTax website.

Nielsen Holdings used Nielsen Consumer Neuroscience to evaluate target conversion pages with biometrics and eye tracking, identifying the online content that resonated most with consumers. The research helped guide a redesign of TurboTax.com, which led to a 10% increase in revenue during the height of tax season and reportedly paid for itself in just 3 hours.

Intuit