GumGum B2B Case Studies & Customer Successes

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GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, they have applied their proven machine learning expertise to extract value from digital content for the advertising and sports industries. For advertisers, GumGum offers a full suite of pioneering future-proof solutions. The company’s contextual advertising engine, Verity™, comprehends the meaning of text, images and video online, allowing marketers to safely and precisely place ads where people are most engaged. Combining that contextual targeting and brand safety intelligence with proprietary high-impact ad formats, GumGum’s advertising solutions deliver industry leading efficiency, accuracy and performance.

Case Studies

Showing 49 GumGum Customer Success Stories

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Aldi boosts holiday awareness and attention with GumGum

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Allwyn National Lottery drives brand awareness and purchase intent with GumGum

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B&Q increases purchase intent by 15% and triples engagement with GumGum's image-recognition color-match ads

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B&Q achieves a 15% purchase-intent lift and 3x engagement with GumGum’s In-Image colour-matching solution

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Basic-Fit boosts brand recall and engagement with GumGum

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BBC boosts Doctor Who streaming with GumGum

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Betty Sports boosts attention, awareness, and engagement with GumGum

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BMW - Customer Case Study

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Burger King achieves higher CTR and attention with GumGum's Velocity creative

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Co-op boosts summer food engagement and community fund awareness with GumGum

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Dentsu achieves stronger video viewability and completion rates with GumGum Contextual

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Domino’s achieves a 398% ROAS with GumGum

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e.l.f. Beauty drives stronger engagement and executive reach with GumGum's contextual AI

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FIGR drives site traffic with GumGum contextual targeting

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FIGR (Canada’s high-quality cannabis brand) achieves quality site traffic and industry-leading engagement with GumGum’s contextual targeting

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Garmin achieves 72.7% engagement and 3.2% CTR with GumGum

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Go RVing - Customer Case Study

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Great Western Railway achieves higher ROI with GumGum contextual advertising

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Havas Media Group achieves a 98.54% video completion rate with GumGum Contextual

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Jeep - Customer Case Study

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Jiffy Lube lowers CPAs with GumGum Contextual

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Johnsonville - Customer Case Study

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Karcher Drives Brand Outcomes with GumGum’s High-Attention Media

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GumGum Brings Home the Gravy for KFC at Christmas

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L’Oréal achieves higher brand impact and attention with GumGum’s contextual mindset solution

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LA Tourism boosts engagement and click-through rates with GumGum’s high-impact creative

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Leading Import Auto Manufacturing Company - Customer Case Study

Leading Major CPG Brand Company - Customer Case Study

Leading Major U.S. Retailer Company - Customer Case Study

Leading Major Wireless Carrier Company - Customer Case Study

Lidl boosts awareness and attention with GumGum's high-impact contextual creative

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Lincoln achieves stronger brand perception with GumGum Connected TV advertising

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Make It Scotch boosts engagement with GumGum's mindset-driven advertising

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Mars Pet Food drives higher reach and video completion rates with GumGum's contextual online video

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Martini boosts brand awareness and purchase intent with GumGum AI-driven advertising

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McDonald’s boosts Gen Z engagement with GumGum contextual advertising

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Mini - Customer Case Study

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Movicol achieves stronger premium OLV performance with GumGum contextual intelligence

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Pacifica drives buzz and 94.7% viewability reaching beauty enthusiasts with GumGum Verity™ cookieless targeting

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Placed - Customer Case Study

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Pocari Sweat boosts sales and engagement with GumGum

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SAP boosts awareness and consideration with GumGum Contextual Intelligence

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Scotiabank boosts brand awareness for Scene+ credit cards with GumGum

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Sol de Janeiro boosts purchase intent with GumGum Pause Ads on CTV

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The Trevor Project boosts ad recall and awareness with GumGum CTV advertising

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Upwave - Customer Case Study

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Vitafusion achieves stronger brand awareness and ROAS with GumGum contextual advertising

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Vodafone boosts purchase intent for Samsung Galaxy with GumGum contextual advertising

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Vodafone - Customer Case Study

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