Case Study: Pacifica drives buzz and 94.7% viewability reaching beauty enthusiasts with GumGum Verity™ cookieless targeting

Pacifica - Customer Case Study

Pacifica partnered with GumGum to generate awareness and drive traffic for its new Vegan Collagen Recovery Eye Cream. Facing the need to reach beauty enthusiasts without relying on cookies, Pacifica used GumGum’s cookieless contextual targeting technology, Verity™, alongside high‑impact In‑Screen creative to target clean beauty and skincare audiences.

GumGum implemented page‑level contextual targeting across beauty, health & wellness and lifestyle content, conquesting competitor pages and running two In‑Screen ad variants to engage users. The campaign delivered a 0.16% CTR (1.4× the 0.12% industry average) and 94.74% viewability (nearly double the 53.8% industry average), substantially improving reach and engagement for Pacifica’s product launch.

Pacifica