Case Study: B&Q increases purchase intent by 15% and triples engagement with GumGum's image-recognition color-match ads

B&Q - Customer Case Study

B&Q wanted to position its Valspar colour‑match paint service as a helpful, innovative partner for decorating projects and drive more purchases by showing customers they could match any item exactly. GumGum was engaged to help communicate that message, using its In-Image creative and image‑recognition technology to place contextually relevant ads in home and lifestyle content.

GumGum dynamically changed ad colours to match items pictured across premium publishers, increasing purchase intent by 15.1% (from 64.9% to 74.7%), lifting online ad awareness by 35.2% (from 26.1% to 35.4%), boosting B&Q’s association as the Place to Buy Paint by 8.5%, and delivering a 7.68% engagement rate—nearly 3× the industry benchmark.

B&Q