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Visit WebsiteHow Cheetos made an ad that scored big at the Super Bowl and Cannes using Zappi Amplify TV to perfect their big idea and make it universally appealing
Cheetos
Zappi
Zappi built a platform that helps brands run consumer testing through all stages of advertising and innovation development. Their technology gives you easy access to better research methodologies so you can test more, learn more, and ultimately make better decisions about the ads and innovation you take to market. They work with some of the biggest brands in the world to curate methodologies that are grounded in today’s modern world and directly answer the specific questions you have.
Case Studies
Showing 11 Zappi Customer Success Stories
How Haleon was able to measure the brand impact of live digital ads by partnering with Zappi
Haleon
Krista Kempski
Director, Consumer Insights
How the Mars Petcare team uses Zappi ScreenIt to validate early concepts as part of their agile innovation process
Mars
Robert Haller
CMI Global Pedigree
How McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a test to earn a good score approach
McDonald's
Matt Cahill
Senior Director of Insights Activation
How McDonald’s used early-stage testing to spot the McFlurry flavors that would appeal to consumers and meet specific company goals at the same time
McDonald's
Amanda Harvey
Manager, Front-End Innovation Innovation Consumer Insights
How PepsiCo’s Walkers team used the detailed diagnostics in Zappi Amplify TV to deliver a blockbuster ad
PepsiCo
Fernando Kahane Walkers
Marketing Director
How PepsiCo used early-stage testing to identify seven winning innovations to launch across its portfolio of snack brands in 60% less time than its global average
PepsiCo
Ryan Dirkmaat
Director of Consumer Insights
How Reckitt streamlined the insights function and increased agility all while upskilling and empowering insights and marketing professionals
Reckitt
Elaine Rodrigo
Chief Insights and Analytics Officer
How Vodafone Smart Tech made a splash with their new digital campaign
Vodafone
Kelly Tate
Head of Consumer Insight
How did the company spot this potential innovation among all other ideas
Walkers
How Wendy's successfully navigated a busy time with Zappi Consulting
Wendy's
Valerie Schroder
Associate Manager, Consumer Insights
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