Case Study: Walkers achieves blockbuster Wotsits Giants launch and 45% brand growth with Zappi's Prioritize It

How did the company spot this potential innovation among all other ideas

Walkers, the iconic UK snack brand owner, faced the challenge of identifying and fast-tracking early-stage product innovations across its portfolio (Wotsits, Quavers, Monster Munch) to unlock untapped growth. To solve this, Walkers partnered with Zappi and used Zappi’s Prioritize It tool to rapidly test rough concepts and surface high-potential ideas from a slate of 35 candidates.

Zappi’s Prioritize It categorized concepts by trial and breakthrough potential, enabling Walkers to prioritize Wotsits Giants for a fast market launch; the product immediately generated organic Twitter buzz and helped Wotsits grow 45% year‑to‑date. By providing deeper consumer context and rapid turnaround, Zappi accelerated the move from idea to shelf, and PepsiCo is now rolling Giants out nationally.

Walkers