Case Study: Wendy's achieves rapid research scaling and fast insights with Zappi Consulting

How Wendy's successfully navigated a busy time with Zappi Consulting

Wendy's insights team faced a staffing gap during a three-month maternity leave that left them short-handed while still needing to deliver creative and innovation testing (concept and ad tests) on tight timelines. To maintain momentum and ensure insights continued to inform business decisions, Wendy's engaged Zappi, using Zappi Consulting and its platform to support project delivery and knowledge transfer.

Zappi Consulting provided an experienced consultant (Alex) and an easy-to-use platform that enabled a seamless handover and rapid ramp-up of work; in just three months Valerie increased her output from 11 to 20 projects. Zappi’s expert support helped Wendy’s react quickly to research needs, surface meaningful trends from existing data, and reduce the strain on the internal team.

Wendy's

Valerie Schroder

Associate Manager, Consumer Insights