Case Study: Mars Petcare achieves rapid, human-centric early concept validation with Zappi ScreenIt

How the Mars Petcare team uses Zappi ScreenIt to validate early concepts as part of their agile innovation process

Mars needed an agile, human‑centred way to vet early product ideas across its Petcare brands and markets so teams wouldn’t invest in concepts that didn’t meet consumer needs. To accelerate front‑end innovation and validate concepts fast, Mars adopted Zappi’s ScreenIt to test and rank early ideas right at the start of the creation process.

By using Zappi ScreenIt, Mars has run rigorous early tests—more than 1,100 ideas globally since 2019—surfacing the strongest concepts with fast, low‑cost feedback and clear ranking and reporting. Zappi’s solution shortened decision cycles (tests can be run Tuesday night with results ready by Thursday morning), improved human centricity in development, and saved significant time and energy across the innovation pipeline.

Mars

Robert Haller

CMI Global Pedigree