Case Study: PepsiCo achieves seven winning snack innovations 60% faster with Zappi's Prioritize It

How PepsiCo used early-stage testing to identify seven winning innovations to launch across its portfolio of snack brands in 60% less time than its global average

PepsiCo needed a way to surface breakthrough—not just incremental—innovation across its full portfolio of snack brands (Lay’s, Doritos, Cheetos, Ruffles). Traditional concept testing tended to favor safe line extensions, so PepsiCo turned to Zappi and its Prioritize It product to quickly put 37 early-stage ideas in front of consumers and identify which concepts were worth advancing.

Using Zappi’s Prioritize It, PepsiCo ran two iterative rounds of lightweight testing that categorized concepts by trial and breakthrough potential, allowed rapid refinement, and enabled the team to drop or enhance ideas between rounds. The approach produced a short list of seven prioritized innovations, gave deeper consumer context for positioning, and moved PepsiCo from ideation to innovation 60% faster than the brand’s global average.

PepsiCo

Ryan Dirkmaat

Director of Consumer Insights