Case Study: Reckitt achieves streamlined, enterprise-wide insights and 10-hour turnaround with Zappi

How Reckitt streamlined the insights function and increased agility all while upskilling and empowering insights and marketing professionals

Reckitt, a global company spanning Health, Hygiene and Nutrition, needed to streamline fragmented insights teams, increase agility, and bring more research in-house while upskilling marketing and insights professionals. Working with vendor Zappi (using Zappi’s digital insights platform), Reckitt sought to scale a single, consistent approach across business lines after initially using Zappi only in its Hygiene group.

Zappi was rolled out as an enterprise platform across Reckitt, combined with training and new processes to empower marketers and elevate insights professionals to expert consultants. The transformation delivered measurable impact — average project turnaround dropped to 10 hours, concept testing moved earlier in the process for better outcomes, and the company gained a streamlined center of excellence and faster, more consistent insights across the business.

Reckitt

Elaine Rodrigo

Chief Insights and Analytics Officer