
Grassfish was founded in Vienna in 2005 by Roland Grassberger with the vision to support the digital transformation of retail. A few years later Grassfish became the leading Digital Signage platform company in the DACH-region. At the same time in Sweden, Vertiseit grew from a retail tech start-up to a leading Digital In-store company in the Nordics. In May 2021, Grassfish and Vertiseit joined forces to become the market-leading Digital In-store platform in Europe.