Case Study: SPAR achieves a highly personalised in-store shopping experience with Grassfish

SPAR - Customer Case Study

SPAR Switzerland, a major retail group, sought to create a highly personalized shopping experience in its over 180 stores. Their challenge was to increase brand and product sales by delivering targeted content through more sustainable marketing of their advertising spaces. To achieve this, they partnered with vendor Grassfish.

Grassfish implemented its IXM Platform, computer vision technology, and an advertisement booking platform. The solution automatically pulls store content daily from the ERP system and uses sensors to display targeted content based on customer profiles. This allows brands like Coca-Cola to book ads for specific target groups. A company representative highlighted the excellent service and support from Grassfish as a decisive factor for the system's success.

SPAR

Marcel Küng

Marketing Manager Graphics, Photography