Case Study: Volkswagen turns dealership visitors into loyal customers with Grassfish

Volkswagen - Customer Case Study

Volkswagen faced the challenge of engaging visitors at their dealerships who were primarily present for service appointments rather than to purchase a new car. Their goal was to turn these individuals into leads and loyal customers. To achieve this, Volkswagen partnered with the vendor Grassfish to implement a comprehensive digital in-store concept using interactive solutions and an omnichannel strategy.

The solution implemented by Grassfish included a range of digital touchpoints like the Smart Cube configurator, dynamic price signs, and integrations with PIM and DAM systems for real-time content. This created a seamless customer journey from exploration to purchase, enabling visitors to explore vehicles independently and generating valuable leads. Grassfish provided an agile partnership and a diverse team of experts to ensure the continuous evolution of these digital channels, helping Volkswagen enhance the showroom experience and drive potential sales opportunities.

Volkswagen

Ruben Svartholm

Head of Dealer Digitalisation