
8traordinary was founded because of this – the choice to be exceptional. To make the decision to be extraordinary in their approaches, their ideas and their executions. Their philosophy is about uncovering the Whys, conceptualising the specific Hows, to executing the Whats — the 8traordinary way. Each of them brings something special to the world. It’s the combination of their unique genetics, backgrounds and experiences that provides each of them a unique perspective. 8traordinary is about bringing together these brands and individuals with their own unique perspectives to create magic.