Case Study: Shangri-La achieves global buzz for Shangri-La Boutique and Circle with 8traordinary digital campaign

Shangri-La exceeds loyalty campaign targets in 4 months with 8traordinary

The hotel group Shangri-La faced the challenge of generating global awareness for its newly rebranded "Shangri-La Circle" loyalty programme and its new e-commerce store following the lifting of travel restrictions. The digital agency 8traordinary was engaged to provide branding, social media, content, and website services to address this.

8traordinary's solution involved collaborating with key opinion leaders and content creators worldwide to launch campaigns featuring creative assets across web, app, and social media. This strategy successfully exceeded targets within four months, resulting in millions of impressions, significant engagements, and a substantial increase in link clicks and Instagram followers.

Shangri-La