Case Study: GR.iD becomes a go-to youth destination with 8traordinary's rebrand

GR.iD grows Instagram followers by 2,000 with 8traordinary

The customer, GR.iD, needed a complete rebrand to reposition itself as a dynamic destination for the young generation following its takeover of a location at Selegie Road. The vendor, 8traordinary, provided a range of services including branding, digital, website, and social content to address this challenge.

8traordinary implemented a solution focused on retailtainment strategies, solidifying GR.iD's positioning and developing its visual identity. This included building a website, creating social and OOH content, and executing an official launch event. The campaign achieved significant results, including an increase of 2,000 Instagram followers, 1.7 million in reach, 26,000 engagements, and 16 media impressions, successfully establishing GR.iD as a cherished go-to venue for its target community.

GR.iD