Case Study: SingHaiyi achieves a distinctive launch identity for Sora with 8traordinary

SingHaiyi showcases Sora with 300m lakefront views through 8traordinary

SingHaiyi (formerly CEL Development) needed to differentiate its new property, Sora, from competing launches in the area. The company engaged the vendor 8traordinary as a branding and creative partner to establish a unique identity that would capture the attention of potential buyers.

8traordinary developed the Sora brand from concept to launch, creating its name, logo, and a full suite of assets including a website, brochures, and a brand video. The resulting striking brand identity resonated with the market and earned the satisfaction of both the client and its stakeholders.

SingHaiyi