Case Study: Toshiba achieves breakthrough eco-friendly brand engagement with 8traordinary

Toshiba drives through-the-roof engagement in 6 months with 8traordinary

The customer Toshiba, a new contender in the consumer air conditioning market, faced the challenge of standing out against competitors with larger budgets and greater brand recognition. The vendor 8traordinary was engaged to develop a strategy for Toshiba's YouMe air conditioner to break through the noise.

8traordinary's solution centered on the product's eco-friendly benefits and introduced brand ambassadors named Tosh and Shiba to create a fun, household name. The campaign achieved extraordinary results, including significant growth on Facebook and Instagram, millions of Google banner impressions, and a notable sales increase. This success led to 8traordinary being further engaged to produce video content, a product catalogue, and refreshed social media creatives.

Toshiba