AdRoll ABM (formerly RollWorks) B2B Case Studies & Customer Successes

AdRoll ABM is a full-funnel account-based marketing product built for B2B marketers who need to turn buyer signals into real revenue impact. Formerly known as RollWorks, AdRoll ABM is now part of AdRoll —an AI-powered connected advertising platform trusted by mid-market businesses for nearly two decades. With industry-leading multi-channel advertising, proprietary buyer insights, and AI-driven orchestration, AdRoll ABM helps you identify the right accounts, engage decision-makers at the right moments, and measure pipeline and revenue impact with clarity and confidence.

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AdRoll ABM (formerly RollWorks) B2B Case Studies & Customer Successes

Case Studies

Aircall achieves a high‑engagement ABM program and $192 cost-per-acquisition with RollWorks

Alveo Technology achieves precision targeting and increased leads with RollWorks

Auditoria, an AI-enabled finance platform, achieves a 208% increase in engaged target accounts with RollWorks

BetterCloud achieves 64% shift to 'engaged' and 18 influenced opportunities in one quarter with RollWorks

How Blackbaud saw 4x larger sales opportunities with machine learning

Intent‑data leader Bombora achieves 10x influenced pipeline and higher CTR & conversions with RollWorks

Coupa (business spend platform) achieves 8.7x first-touch revenue ROI with RollWorks

Dialpad achieves 52% faster time-to-close with RollWorks' ABM platform

Digital Guardian achieves 33% increase in sales‑qualified leads with RollWorks

GaggleAMP achieves 6 new deals and $50K ARR in under 3 months with RollWorks

Goverlan, Inc. achieves 15× ROI and upmarket growth with RollWorks

HealthLink Dimensions achieves 234% increase in new logo acquisition with RollWorks

Highspot achieves 40% of new ARR influenced and a 10-point lift in key-account engagement with RollWorks

Honeywell achieves stronger pipeline and higher engagement with RollWorks

Kopis (custom software & ERP company) achieves 70% more leads and 40% more revenue with RollWorks

LeapPoint achieves 50% opportunity influence and 167% revenue lift with RollWorks

LHP Engineering Solutions achieves 3x average lead value with RollWorks + HubSpot

Mixpanel achieves 200% increase in signup volume with RollWorks

Neon One expands into outbound and boosts lead quality with RollWorks

Nixon Medical achieves 200% increase in accounts engaged with RollWorks

NS1 achieves 69X increase in new pipeline creation in 5 months with RollWorks

Obsidian Security achieves millions in revenue in 7 months with RollWorks ABM

Okta achieves 24x higher opportunity conversion and 2.7x reduction in cost per conversion with RollWorks' intent-based ABM

Oracle Dyn achieves 4X retargeting ROI with RollWorks

PayScale achieves 6x ROI in revenue with RollWorks

Personify achieves 8.5X ROI on marketing-sourced revenue with RollWorks

PitchBook achieves a 170% increase in opportunities with RollWorks

Rural Sourcing achieves 30–40% of new website prospects with RollWorks

SnapFulfil achieves 27% of website visits and 4,000 new top-of-funnel leads with RollWorks

Snowflake scales 1:1 ABM to 2,000+ campaigns with RollWorks

How To Build a Go-to-Market Strategy with AdRoll

Transpay achieves 6.4x higher on-site engagement and 50% lower cost per visit with RollWorks

Trustpilot achieves 84% target-account reach, boosted engagement and pipeline with RollWorks

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