Case Study: Kopis (custom software & ERP company) achieves 70% more leads and 40% more revenue with RollWorks

The marketing strategy Kopis used to win 70% more leads and 40% more revenue

Kopis is a custom software development and consulting company serving B2B and government clients in the American Southeast. Facing a small team (one in-house marketer, one UX/designer, an outsourced SDR team) and a $200k budget, Kopis needed to move from an events-led approach to a digital-first, account-based marketing strategy and chose RollWorks’ account-based marketing tool and account support to help scale impact without expanding headcount.

Using RollWorks’ ABM platform and hands-on account management, Kopis identified best-fit accounts by intent and engagement, ran paired awareness and conversion campaigns, and A/B tested their program over three months. With RollWorks, Kopis drove roughly a 70% year-over-year increase in leads (approximately doubling overall leads), grew marketing-generated revenue by 40%, optimized target account lists, connected marketing spend to results, and improved the reach of targeted ads.

Kopis

Britany Carter

Marketing Manager