AdRoll ABM (formerly RollWorks)
35 Case Studies
Case Study: Cherry Media Group achieves 3x ROI with AdRoll ABM
A AdRoll ABM (formerly RollWorks) Case Study
Cherry Media Group boosts ROI 3x with AdRoll ABM
Cherry Media Group, a marketing agency, faced the challenge of needing to significantly increase revenue for a top customer's campaigns after being threatened with losing the account. They turned to AdRoll ABM to optimize their ad strategy and move beyond just driving website traffic.
AdRoll implemented a solution that included creating new ads and leveraging its network partnerships to expertly place them for maximum value. Using AdRoll's attribution dashboard, the agency could optimize its campaigns against conversion goals. This new strategy resulted in a 3x increase in ROI, securing the customer relationship and increasing both revenue and brand awareness.
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