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Duff Publicity in 1992 in London. Experience was gained with Peter Thompson Associates, Laister Dickson and Freud Communications. Based in Soho, Duff Publicity built up a considerable reputation in the entertainment industry with successful campaigns for theatre, television and personal PR. After relocating to Edinburgh in 1998 Fiona Duff worked as a freelance journalist writing for many publications including Daily Mail, Evening News and Mail on Sunday. From 2000-2002 she worked at The Scotsman as Commissioning Editor (Features), and in Spring 2002 re-started the PR company.