Case Study: Snowflake achieves higher engagement and conversion with ZoomInfo

Snowflake Technographic & Firmographic Data to Build Advanced Scoring

Snowflake, the cloud data platform and business intelligence leader, wanted to improve sales targeting, account scoring, and territory planning by using richer data signals. To support that goal, it worked with ZoomInfo, using ZoomInfo Data Cubes, technographic and firmographic data, and API-driven Scoops insights.

With ZoomInfo, Snowflake built its Account Propensity Scoring model and fed it into its CRM to help field leaders allocate accounts more effectively. The results included a 25% higher customer engagement rate, 2x higher new customer conversion rates, and 90% higher opportunity open rates on top-tier accounts, while also improving seller productivity and forecasting.

Snowflake

David Gojo

Sales Data Science Manager