Case Study: SalesLoft achieves 4x more contact reach and 3x higher connect rates with ZoomInfo

SalesLoft - Customer Case Study

SalesLoft, a platform that helps modern sales teams execute phone, email, and social cadences, needed to boost conversation volume but lacked reliable direct-dial data—only 10% of contacts had direct numbers using their internal provider—leading to gatekeepers, messaging systems, and stalled outreach.

After a free trial, SalesLoft adopted ZoomInfo for accurate direct dials and the ReachOut plugin (with Salesforce integration) to support account-based prospecting. The change let reps reach 4x more key contacts, triple their connect rate, save 12.5% of prospecting time each week (about 1 hour per rep per day), and recover over 54,000 minutes annually, streamlining workflows and increasing engaged selling time.

Salesloft

Erin Bush

Head of Sales Operations