Case Study: Pendo achieves a 300% increase in prospecting efficiency with ZoomInfo

Pendo - Customer Case Study

Pendo, a product‑success platform that helps companies measure and improve customer experience, faced an inefficient, “guess and check” prospecting process. Sales reps relied on manual web and LinkedIn searches, frequently hit gatekeepers or wrong numbers, and struggled with low connect rates and slow outreach.

After testing vendors, Pendo adopted ZoomInfo for its accurate contact data and Salesforce integration, putting prospecting tools directly in the CRM. The change boosted prospecting efficiency by 300%, enabled Pendo to target three times more companies daily, improved connect rates, and accelerated deal flow.

Pendo

Chas Scarantino

VP of Sales