Case Study: Demandbase achieves a 646% increase in direct dials with ZoomInfo Enrich

Demandbase - Customer Case Study

Demandbase, a leader in account‑based marketing, faced a stale sales contact database just as its quarterly “SharkWeek” call blitzes approached. With existing tools falling short for key market segments, the company needed to rapidly refresh buyer contacts to avoid a drop in qualified prospects and revenue.

Demandbase engaged ZoomInfo Enrich to grow and validate contact records and shift to person‑based location data; the result was a healthier, more accurate database (90%+ validated buyers), a 646% increase in direct dials, and a more even pipeline with 60% of deals hitting before the last month of the quarter—improving rep productivity and forecasting predictability.

Demandbase

John Dering

Senior Director of ABM Technology and Strategy