Case Study: Centrical achieves a 50% cut in research time and 17% productivity boost with ZoomInfo

Centrical - Customer Case Study

Centrical, a fast-growing training and eLearning startup (formerly Gameffective) that personalizes employee performance and learning, was struggling with outbound prospecting: low-quality leads, time-consuming manual research, and inbound PPC programs already at capacity. The team needed a way to improve lead quality and free up time for higher-value work.

By adopting ZoomInfo’s accurate prospect data, org charts, advanced search filters, and Salesforce enrichment, Centrical sharpened its outbound motion and expanded its outreach. The change cut research time by 50%, lifted annual prospecting productivity by 17%, and added 4,500 accounts to its total addressable market—improving event ROI and conversion rates.

Centrical

Eddie Baron

Head of Global Account Development