Case Study: Salesloft enhances sales communication and value engineering with Zoomforth

Enhancing Sales Communication and Value Engineering with Zoomforth

Salesloft, a sales engagement platform, operated in a highly competitive market with complex, multi-stakeholder sales processes. They struggled with efficiently managing value engineering and sales communications using microsites that lacked the necessary security, scalability, and centralized capabilities. To address this challenge and improve the buying experience for their prospects, Salesloft turned to the vendor Zoomforth and its microsite design platform.

By implementing Zoomforth, Salesloft gained a secure and scalable solution featuring branded templates and an intuitive editor, which significantly sped up the creation and deployment of microsites. The measurable impact was substantial; within just six months, they launched over 30 microsites. This new capability was pivotal in securing a major deal with a Fortune 500 supply chain and logistics company, saving the team significant time and resources while impressing customers with a more professional and secure buying experience.

Salesloft

Lily Austin

Principal Advisor, Value Engineering