Case Study: Intercom saves four hours every week with Zapier automation

Intercom Saves Their Teams Four Hours Every Week with Automation

Intercom, the customer messaging platform, needed a faster way for its Product Education and Customer Support teams to handle requests to update help-center content. Previously, support reps submitted changes in Slack, which were then reviewed and manually added to a Trello board, creating a slow, repetitive process. Intercom turned to Zapier to streamline this workflow.

Using Zapier, Intercom built an automation that turns Typeform responses into new Trello tasks with all the needed details. The result is a smoother cross-team process, better collaboration, and a measurable time savings of about four hours per week across Product Education and Customer Support. Zapier also helped Intercom keep teams aligned through shared folders and easier automation management.

Intercom

Zara Burke

Intercom