Case Study: Zuora achieves 4x faster closes and a 50% shorter sales cycle with WalkMe

Zuora implements personalized software demos and dramatically shortens its sales cycle, securing customers 4x faster

Zuora, a leading provider of subscription business management software, faced a common growth challenge: prospects wanted to test-drive the product but needed demos tailored to their industry and use case, and the company needed a way to introduce updates without disrupting users. Zuora sought a solution to personalize trials, segment demos by persona, and accelerate lead qualification and sales cycles.

Zuora implemented WalkMe to deliver contextual, persona-driven Walk-Thru demos and in-app guidance, backed by analytics to capture user behavior and feed sales and marketing systems. The result: WalkMe became Zuora’s #1 lead-generation asset, enabling a 4x faster close rate, a 50% shorter sales cycle, and smoother onboarding and self-service for both prospects and existing customers.

Zuora

Matt Darrow

VP of Product