Case Study: Samsung accelerates Latin America go-to-market with VTEX

Samsung Electronics accelerates go-to-market strategy in Latin America with VTEX

Samsung Electronics faced a complex ecommerce architecture across its diverse portfolio and intricate partner network in Latin America. The challenge was to unify this structure to enable more agile sales, expand to new marketplaces, and manage multiple regional sellers. The company chose the VTEX platform, specifically the VTEX IO solution, to address these needs.

The solution implemented by VTEX enabled a scalable, headless commerce platform that accelerated Samsung's go-to-market strategy across ten Latin American countries. Key features included Smart Checkout to reduce abandonment, tools for promotional agility, and a franchise model to securely manage different partners. As a result, VTEX helped Samsung achieve a standardized yet localized storefront, expand into new marketplaces, and offer new services to consumers. The implementation was managed by the VTEX Pro Guidance team to ensure stability during the migration.

Samsung