Visualize
23 Case Studies
A Visualize Case Study
ServiceNow, a cloud-based service solutions leader, wanted to grow revenues aggressively in a highly competitive market, but new reps were slow to ramp up. Visualize helped the customer apply the ValueSelling Framework to its pipeline, tightening messaging around customer value and shifting the conversation from point solutions to a broader platform offering.
With Visualize’s support, ServiceNow used ValuePrompters to improve pipeline quality and deal size. The results were strong: opportunities with multiple ValuePrompters saw 2.75x larger ACV, actively updated ValuePrompters led to 2.25x larger ACV, and creating ValuePrompters early in the forecast stage produced 70% larger ACV.