Case Study: Dell achieves digital presence reach with VIOOH programmatic DOOH

Dell lifts purchase intent by 6pts with VIOOH

Dell faced the challenge of shifting from a traditional offline retail model to a 100% digital presence. The company worked with VIOOH on a programmatic digital out-of-home (DOOH) campaign to seamlessly connect with its target audience at the right time and place.

VIOOH's solution involved a programmatic DOOH campaign running on mobile and desktop to maximize touch points, utilizing geo-targeting near stores in areas with a strong affinity for tech. This strategy implemented by VIOOH resulted in a +6 point uplift in purchase intent and a +2 point uplift in preference for Dell.

Dell