Case Study: American Express boosts premium card perception with VIOOH programmatic DOOH

American Express reaffirms AMEX Platinum’s premium appeal with VIOOH’s cross-channel campaign

American Express sought to reinvigorate the perception of its premium Platinum card and its benefits for high-value applicants. The customer partnered with VIOOH on a multi-channel campaign to address this challenge, leveraging programmatic digital out-of-home (DOOH) advertising.

VIOOH implemented a solution that combined programmatic DOOH with mobile retargeting. Premium digital screens in high-traffic locations like airports were used for the broadcast activation. VIOOH then utilized geofencing technology through a partner to retarget audience devices that had been exposed to the campaign, creating a powerful cross-channel approach to reinforce the message.

American Express