Case Study: SalesLoft achieves 120% of sales target with Vidyard

How Video Helped Me Achieve 120% of My Sales Target

SalesLoft SDR Ellie Twigger was tasked with prospecting and qualifying roughly 2,000 accounts in a crowded market where standing out and building human connections at scale was a major challenge. The team needed a way to personalize outreach, accelerate conversations, and reliably hand qualified leads to account executives without overloading reps.

Ellie integrated Vidyard video into a multi-touch “Hexagon” cadence, using segmentation to send hyper-personalized videos to Tier 1 accounts and non-personalized videos to lower tiers, plus research-driven touches, LinkedIn follow-ups, and analytics to optimize video length. The approach boosted engagement and meetings (one personalized clip won a meeting), and helped Ellie reach 120% of her sales target.

Salesloft

Ellie Twigger

Sales Development Representative